Among the most celebrated business personalities of this generation is Warren Buffett. Aside from being stingy with his funds, Buffett is known to be an efficient goal setter. Whenever he sets a goal, he makes all the necessary efforts to achieve them.
Thursday, August 23, 2012
Among the most celebrated business personalities of this generation is Warren Buffett. His numerous successful investments are envied by many. And yet, there is more to this man than simply knowing where to invest his money. With all the companies and various businesses he owns, it's a wonder how he can remain on top of things and not lose focus of the direction he wants these businesses to go. What is the secret of Warren Buffett and his amazing success? Aside from being stingy with his funds, Buffett is known to be an efficient goal setter. Whenever he sets a goal, he makes all the necessary efforts to achieve them.
The following pointers from Warren Buffett can be used by business owners and entrepreneurs to improve not only their business model, but also their lead generation and b2b appointment setting campaigns. Here are a few important business tips from Warren Buffett as explained by Scott of liveyourlegend.net.
Prioritize what needs to be done right now.
If you are boggled about how you will be able to accomplish all the tasks piling up on your desk, then it's the right time to set your priorities straight. The truth is, most of these tasks you've taken upon yourself to accomplish are not that important at all. Or they should not be your priorities considering your position. For example, you might be buried knee-deep in reports about whether you should consider social media marketing or not, when in fact, you should be focusing on making sure that your products and services live up to the promise you give your clients. Identify the tasks that you really need to finish first and don't let your attention wander onto less important tasks.
Focus on the most important things.
There is a reason why outsourcing companies are flourishing: because they help other companies become successful as well. The greatest benefit of good outsourced service providers is that they help company owners focus better on the core tasks of their business. They can leave the back office tasks to not only a capable worker, but a professionally skilled employee whose management they don't have to worry about. Like these companies, when you are able to focus on the core processes of your business, you will be able to improve the results of your work which eventually translates to being able to provide better products and services. This helps you conduct much more effective appointment setting campaigns with each of your b2b sales leads. Follow Warren's example and take the steps to help you focus better on the important aspects of your business. List these down, and outsource the rest. Next, stick to making this list a reality no matter what the cost. This way, you will have lesser internal distractions and you will be able to concentrate better on what needs to be accomplished right away.
Make your priorities as clear as possible.
Identifying and clearly stating what you want to achieve will help you to actually turn them into reality. When listing down your goals, instead of writing that you "want to generate as much qualified leads as possible", write instead that you want to find "highly qualified business sales leads in the x industry whose companies have xxx to xxx number of employees, and whose annual income is from $xxx to $xxx." Being specific right now helps you to remain focused over time, even if there are hundreds of distractions vying for your attention.
The next time you’re caught in a slump and don’t know how to move forward, remember to prioritize, focus on the important tasks, and make your priorities as clear as possible. Follow these simple tips and you will surely be able to improve your business in no time.
Wednesday, August 15, 2012
Should you pay more attention to your existing customers instead of getting new clients through your lead generation campaign? Or should you focus all your efforts on keeping your sales leads flowing through your sales funnel? Most b2b marketers today taut the importance of keeping your existing clients happy, but are they correct? The answer is: yes and no.
Companies who focus too much on doing a good lead generation campaign can miss out on additional business opportunities when they treat each customer as a single transaction sale. Finding new customers just to keep revenues rolling in as actually far more expensive than simply up selling to your current clients.
These days, company efforts alone are never enough to get them the business sales leads they need to keep their business healthy. A successful company needs the help of outside forces to help them with their marketing campaigns. What are the best outside forces to ask for help? Your existing clients, of course! Nothing beats the marketing prowess of genuinely satisfied customers willing to give referrals. When your existing clients are exceptionally pleased with your service, they are eager to share their happy stories with their peers. Of course, as business people, these peers are usually company executives and managers who could very well be your potential business to business sales leads as well. If your existing clients have already put in the good word for you, closing the deal will be a lot more easier for your sales representatives.
Being too focused on pleasing your existing customers can lead your company to unpleasant situations in the future. Clients often request and expect too much for giving you their money. Giving in to these requests from time to time does help strengthen your business relationship, but indulge their requests too much and you can end up being abused by even your best client. You have to clearly set boundaries and make your clients understand that they don't dictate your product pricing, the type of services you offer, and the direction of your company.
No matter how effective the referrals of your clients are, you must never stop your lead generation campaigns to keep gaining new b2b sales leads. Focusing too much on your existing clients can be limiting to your business. Furthermore, you could be getting new b2b sales leads whose value is much more than that of your current clients.
Giving both your existing clients and your b2b lead generation campaigns equal attention is the best way to get most out of both. But because doing both at the same time can be too complicated, it's always a good idea to outsource some of your operational processes to a professional BPO company. These firms can help you by doing expert business lead generation campaigns that will surely result in plenty of quality business sales leads for your company. When you have someone else keeping a sharp eye on your b2b lead generation campaigns, you can rest assured of fresh new business leads coming into your business while you make sure that all your existing clients are happy and satisfied.
Monday, August 13, 2012
Tuesday, August 7, 2012
A lot of b2b marketers accept the fact that cold calling is an extremely effective tool for lead generation and appointment setting; and with the strict rules in place to regulate the practice, b2b marketers and business owners should be more amenable to cold calling their potential b2b sales leads to better qualify them and have a more successful b2b lead generation campaign. Cold calling has a lot of benefits, here are a few:
- Direct contact with potential business sales leads. You can learn so much more from your b2b sales leads. Attitude, patience, and preferences are just a few of the characteristics one can glean from a few minutes of call. Aside from this, you can also learn a lot about their business if you only know which questions to ask to get them to start on talking.
- Fastest way to build rapport. Your business sales leads usually need only a few seconds of hearing your voice to decide whether they like you or not. If you fail to appeal to them within that small window of chance, you would be dealing with an even colder prospect. If you make them like you, however, you can get a business appointment with them faster.
- Great method to use for follow-up. After sending out an email or newsletter, you can use a cold call to contact your b2b sales leads and ask whether they read your email. This is a good opportunity for you to clarify any questions they have about your email or your business; and perhaps to ask if they would agree to an appointment setting with your company.
Despite the obvious benefits of cold calling, why is it still not implemented by all businesses as a major part of their lead generation campaigns? It’s not that they believe it’s an evil marketing method, which is entirely untrue (if done properly of course). The answer, actually, is quite simple. Most business owners and even some b2b marketers are afraid to pick up the phone. It may seem unbelievable to you, but lengthy discussions about how to get over the fear of cold calling can be found on forums and discussion channels.
There are even “how-to” posts about it on YouTube, blogs, and various articles.
What exactly is so fearful about cold calling? Just like anyone, they are all afraid of the prospect of being rejected. Think about it: if you have a business list of 1000 plus contacts and the first couple of cold calls you did were greeted with rejection and a firm “no”, wouldn’t you dread continuing on with that list of strangers?
This isn’t the only factor of cold calling that people are afraid of. While others cite rejection as the major factor, others see cold calling as an intrusion on their b2b sales leads’ time and hesitate to make the call even before they pick up the phone.
If you want to have a great b2b telemarketing campaign for your company yet you also fear cold calling, you can outsource this process to a professional b2b telemarketing company. This way you wouldn’t have to do something you’re afraid of doing but still be able to acquire the benefits it provides.