Wednesday, April 18, 2012

How Can Cheaper Technology Help Small IT Firms?

As the business world becomes more and more global in reach and markets, the main players in the IT business game appears to evolve as well. Traditional business tools and viewpoints will have to be changed, as new players using the newest technologies and tactics has altered the playing field. Big firms are not the only ones getting the customers. Even small and medium sized companies are making a name for themselves. The keyword here is information technology, and the system supporting it.

David Mills wrote an interesting article in the business section of BBC News. According to him, “…businesses will experience significant change in their industry sectors in the future, due to the impacts of technology.” And this can apply to small and medium sized companies as well. Traditionally, small companies are unable to compete with bigger competitors because of the limits in infrastructure, tools, as well as technology needed to do business. In the past, these can carry a very hefty price tag. But that has changed over the recent years.

With the advent of cloud computing technology and infrastructure, a new range of products and services have become available for many small and medium sized firms – and at a lower price. This allows greater support for businesses that, in the past, would have had a lot of logistical problems in their operations. Thanks to cloud computing technologies, companies are now enjoying greater data processing power, higher bandwidth, as well as data storage. Not only that, but the advent of social media marketing, video communication, and other business tools are becoming more common. It is good to note here, as Mills had, that these have been around for several years already, only catching the eye of entrepreneurs recently.

But what do these developments have to do in IT lead generation services? Heaps, simply put.

To start with, this implies the evolution of IT leads. What techniques we may have found canon over the years may no longer work in today’s business. While telemarketing would still remain as the top medium for IT leads, it must also be augmented by other business tools like social media and video presentations to maximize lead generation results. These very important business tools are now more available for a lot of small and medium sized firms.

That is not all. Even the way work is organized has also changed. Before, you have to invest heavily in equipment, employees, and other technologies. But along with the changes today comes the evolution in the workplace. Smaller companies, especially start up ones, can lease the job to outside specialists who can do it at a fraction of the in house cost. This levels-up the playing field for businesses, allowing everyone a fair chance to expand their markets and improve their profitability. What matters here is your firms capacity to collect, analyze, and utilize market data. That makes all the difference for entrepreneurs.

There is still a lot of space for improvements. As for these changes, it would be interesting to know what these are in the future.