Warren Buffett, Forbes’ 3rd richest man of the world (2011) is the owner and CEO of Berkshire Hathaway, which in turn owns at least 53 other companies in stocks and controlling interests. Because of the number of companies under his leadership, Buffett is not new to hiring employees in key company positions. According to his book Warren Buffett on Business: Principles from the Sage of Omaha, Buffett cites three important characteristics that an applicant must possess to be considered as a candidate for a key company position. Should even one of these characteristics be lacking in the candidate, he will immediately be disqualified. These three qualities are brains, passion and integrity.
Unlike Buffett, there is so much that needs to be done in managing a business but never enough existing revenue to implement necessary expansions, add to that the target markets that continue to become more and more competitive. These are the problems that frequently compound and bear down on small and medium company directors and business owners which makes it almost inevitable for them to seek outsourced help. This help is usually found in call centers who provide lead generation and appointment setting services, the two processes necessary for any business to succeed.
Hiring a telemarketing team from call centers is an investment, not just a one-time business transaction. The success or failure of your lead generation and appointment setting campaign will have significant impact on your ROI, and the future of your business. Like the frugal billionaire, one must be careful in all investments that one undertakes.
Let us see how hiring professional telemarketers with all of the characteristics of Warren Buffett’s ideal employee affect the result of your business (not just your ongoing lead generation campaign).
It is important that the telemarketer understands the products and services he is pitching. When he knows his products and not just memorizes his lines, the calls he makes will naturally flow like in a conversation. Not only that, his voice will exude confidence that will naturally be picked up by the sales leads, making them understand that they are talking to a knowledgeable marketer and not just a drone. With these kinds of telemarketers in your sales and marketing team, you can be assured of a better future for your company.
A telemarketer who lacks passion will easily let disappointments get him down, eventually affecting his overall performance. On the other hand, a telemarketer with the passion for his work will never back down when faced with extremely long calling lists and will make a conscious effort to reach his quota. Finding a passionate, professional telemarketers is almost the same as securing a qualified lead in itself.
How would any business fare if all its employees lacked integrity? Like Buffett, you must ensure the integrity of your marketing team before you hire them. But if you’re outsourcing, it means you don’t have enough time to perform a comprehensive background check. Call centers understand this and already do this task for you.
Like Warren Buffett, one must value experience when hiring new employees, but it is the skills they possess that should inevitably be the deciding factor for their employment.