Lost In Translation In Information Technology

The language of business has always been traditionally known as money, but these days, it's not just that. Rather, it has taken on a literal significance. While English has been known as the main medium of instruction, it has become a necessity to speak the language of other countries. What better industry will this have an effect than in information technology. IT leads are not just found locally, but also in countries and cultures that speaks a different tongue. It can have a huge impact in your IT lead generation and IT appointment setting campaigns.

Now, what are the things that you might miss that might give you translation problems?

1. You might overlook the cultural differences of countries sharing the same language.
2. Your website might not be capable of handling language translations, further adding a strain in working with your customers.
3. Measurements and units used in one country may not be understood in another country.
4. For the Chinese, it is assuming that they all use the same language. In fact, they have different dialects in each part of the country. This can be troublesome in telemarketing.
5. The Arabs, a potentially profitable market, may be missed because there are not that many programs that can translate into Arabic, including the right-to-left reading direction.

These are just some of the challenges faced by a lot of companies wishing to target foreign firms in their attempt to generate more IT leads. Given the level in which information technology has taken the world, going global might be the best.

How To Handle Customer Complaints

Customer complaints will forever be part of our business processes. That is why it is even more important for us to efficiently take care of it. You can say that it is one of the most important aspects of your business. After all, given the way people are connected to each other now, you will want to avoid bad publicity because you were unable to handle a customer’s concern. That can have an impact on your B2B leads generation. Who will want to have an appointment setting with you if they hear negative news about your business? That is why you have to offer a good customer service program. Your sales leads need it.

Customer Service

A bit lost? Then you can follow these eight points to guide your process. These are just a few things that you can add to your business culture. Simple enough, but with a great impact:

1. Begin with yourself – if you want to offer good customer service, you have to believe in it first. Your employees will follow whatever example you set, especially when you deal with customers.
2. Create a code of conduct to be followed – create a list of ideals to follow, and post them on your office walls or during training. This will guide for your employees when they do their work.
3. Treat your employees as customers – in this way, your employees will realize that they are an important part of the firm, and they will exert more effort to keep your business working.
4. Think of the long run – one reason why some firms have bad customer service. Thinking more about selling often translates into tactics that alienate or frustrate customers.
5. Build trust – this you can work with your telemarketing team, as this takes time to build. You need to be honest, reliable, and confident so that customers will feel confident in working with you.
6. Listen carefully – one reason why customers get frustrated is because no one seems to understand them. Take time to listen to what they have to say, and after that you can answer.
7. Go with the little things – providing a little extra for your customers can go a long way for your business leads. It builds goodwill, as well as the impression that you are the right partner.
8. Help them find another business – if you cannot provide them what they are looking for, recommend them another firm that can. It is good PR, and that customer will certainly return.
9. Provide relevant information – your firm must be able to answer what customers ask. If you do not know or is unfamiliar with your offer, then why offer them in the first place, right?


Customer service is not just about providing customers with the answer to their questions, it must also be able to create a relationship with them. These days, it can be hard to find new business, so it makes perfect sense for you to try keeping the current ones. A wise investment, as some pundits will say.

The Other Steve

via ambrkingsalesandmarketing.blog.com